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There's a lot of helpful information
on this page.
You
need to carefully read it and get a full
understanding of it.
SalonsForSale.com has been live for
about a decade (2000).
We've had thousands of Salon listing
ads created by sellers like
yourself.
Search listings here.
We usually have hundreds of salon
listing ads at any one given time
and we've always got thousands of
registered buyers. We usually have
lots of accounts created every day.
Our
Traffic
We don't have random internet
traffic. Most of our traffic is not
from buyers of general
business-for-sale opportunities. Actually, very little of
our traffic includes
general-interest business buyers
(just looking for businesses for
sale of any type).
Our buyer traffic
is specific... Very specific. And we
have lots of it (each listing ad on
our site has it's own stats which
sellers can monitor at all times).
It is highly target-marketed traffic
consisting almost exclusively of
buyers who are specifically looking
to buy salons. There is no buyer
traffic that is more target-marketed
than our's. Period. Until you truly
have a full
understanding of the importance of
getting your salon for sale
advertised in front of buyers who
are specifically looking to buy a
salon, then you're keeping yourself
in a low chance of selling.
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The
Process is Simple and Logical |
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Create an Account and
then Create a Listing Ad. |
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FIRST: |
View existing Listing
Ads first.
Look at the hundreds of
listing ads on the site
already (in almost every
state and about 10
nations around the
world). Notice how they
are written by the
owners. Notice which
ones are the most
impressive. Notice which
ones tend to get your
attention more. Notice
that a common
characteristic of the
most compelling Listing
Ads is that they have
financial information
which is impressive. Think about
that.
Also, did you notice that the first
ones that got your attention (and
that you probably viewed)
are the ones with photos? This
is a brand new feature we've recently
added. We've tested it off and on
over the last couple of
years and the effect is that listing ads with
photos, assuming they are impressive
photos, get much more Buyer traffic than
those without. Also notice that they
are displayed on the top of the
list. To put it bluntly, you're
crazy if you don't add photos. They
work, and they work well at
attracting Buyers. |
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SECOND: |
Create an account.
Without it, you can't
advertise your salon for
sale. It provides you
with everything you need
to completely
self-manage your account
and Listing
Advertisement whenever you want. |
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THIRD: |
Create
the Listing
Advertisement.
These are the steps that
you will taken through: |
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1. |
Select
the type of salon, the
location of it, and
enter the contact info
for the listing ad. |
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2.
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Select and enter all important salon info. What you write at
this point about your salon should
be interesting, compelling, and it
should have the effect of getting
the attention of buyers and engaging
to pick up the phone and call you. This is
where you "sell". Don't be boring.
Be smart and be creative here. It
should include info about
management/ownership topics,
stations, employees, the
shop/facility, equipment, and other
info. |
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3.
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Financial Info: price,
revenue, profitability,
lease info, assets info,
building/facility info,
etc. Strong suggestion:
Be accurate here. Buyers
quickly lose interest if
the financial info is
wrong. Think carefully about that. |
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4.
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Add Photos.
This is optional. But as
stated above, you're
crazy if you don't add
photos. They provide a
"selling" effect that
you cannot achieve
without them. Listing
Ads with photos get
displayed above those
without, and
consequently, they get
much more Buyer viewings
traffic. |
What's the Cost to Place a Listing
Ad?
It's still currently free for a
1-year listing advertisement.
Huh? Nothing is free, right?!
Wrong. After thousands of advertised
salons for sale listings over the
years, it's still free.
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How
to Grab the Interest of
Buyers |
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The Asking Price cannot
be too much higher than what
its actually worth.
Huge topic, do your
research on the value of
salons.
Buyers want to know
credible numbers
(revenue, profitability,
lease, building, assets,
etc). They
want to know what the management of
the salon includes. They want to
know about what their day-to-day
experience would be if they were to
purchase your salon. They want to
know what assets are included.
They want to see it - so
add photos. Put simply,
the more they can see
and read about the
Salon, the more it grabs
their attention. |
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Tip: |
Overprice your salon, and
you'll get few or no buyer
inquiries.
If it is too over-priced,
we will remove it. In over 10 years
and thousands of listing
ads placed, we've only
had to remove about
15-20 of them because of
over-pricing. |
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Tip: |
Add photos to your Listing Ad.
They create the "picture is worth a
thousand words" effect. This is a
new feature that we've just added.
We've extensively tested it. Listing
Ads with photos produce MUCH better
results than those without. Most
salon buyers are very visual and
photos have the effect of engaging
buyers and helping them see themselves
"in the salon" working on a
day-to-day basis. Listing Ads with
photos get displayed on the top of
the list, above Listing Ads without
them. |
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Tip: |
Be accurate on your financial
info. If you're not, it will
generally cause buyers to quickly
reject it. |
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Tip: |
Be creative, articulate, use
correct grammar and composition.
Buyers don't know you or your salon.
All they have to go on is the
descriptive info you
write. If it's poorly composed
and lacks professionalism, it
reflects on your salon
and it tends
to make them think that it may be a
poorly run operation and they'll
often pass on it and go
view the next one. |
Correct Asking Price, Visually
Interesting (photos), Accurate,
Professional
There's no sense in creating a
Listing Ad if you're not going to
attempt to achieve these things
because these are what tend to have the best effect in
getting buyers interested. After
thousands of Salon Listing Ads
placed on this site over the past
decade, the stats very clearly
indicate that sellers who accomplish
these things have a much better
response with Buyers.
To get
started, you'll
need to enter your email address and
name on the next page and the system will send you an
email with a link that you must
click on which allows you to proceed
with creating a Listing Ad. You
cannot proceed without having the
link emailed to you and then
clicking on it.
Good
luck with your sale!
Get
started
here.
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